offTheLeftEye Hits 25,000 Subscribers

The Swedenborg Foundation’s offTheLeftEye YouTube channel, which features the weekly webcast Swedenborg and Life, reached 25,000 subscribers in January.

The channel has been growing at a remarkable rate for the past year and shows no sign of slowing down. In November, the channel had more than 2 million minutes watched; in December, that number jumped to nearly 2.5 million. Likewise, the number of views grew by 20 percent between November and December; and as of the date of this article, we were on target to exceed both of those figures and set new channel records in January.

The number of new subscribers has been keeping pace. It’s been less than three months since the channel reached 20,000 subscribers; there were more than 2,000 new subscribers in December alone, and January was on track to meet or exceed that number.

The number of subscribers a channel has is important because of the viral effect: the more popular a channel becomes, the more likely it is to be recommended to others; and as more people watch the channel, the word spreads even faster. According to the YouTube Playbook, a marketing guide for channel creators, if a channel can reach 50,000 subscribers, it can reach 1 million—and we’re halfway there!

Want to see what you’re missing? Go to for an archive of all of our videos, including the most recent popular episodes of Swedenborg and Life. You can also read recaps of recent episodes right here on our site.

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